Fishing Product Advertising: A Successful Partnership between Deep Fork Productions and Hawken Fishing
At Deep Fork Productions, we specialize in producing top-quality outdoor videos for the fishing industry. Recently, we partnered with Hawken Fishing to create a comprehensive digital content package for their new spin bait product line, the ‘Simon‘ line. Our aim was to create a range of video content that would promote the product line and highlight its unique features. Through our collaboration with Hawken Fishing, we were able to produce a range of videos that effectively showcased the Simon line and resonated with fishing enthusiasts.
Collaboration and Process for Fishing Product Content Marketing
Hawken Fishing approached us to create a digital content package for their new spin bail product line. We collaborated with their team to develop a concept that would resonate with their target audience, including both experienced and novice fishermen. Our process involved pre-production advising, storyboarding, and concept development. Hawken Fishing selected the locations for the video shoots, which included freshwater fishing spots.
Pre-Production
Collaborating with Hawken Fishing, we planned every detail of the video shoots, including scripting, storyboarding, and casting. The goal was to showcase the Simon line’s unique features and engage the target audience, which is essential in fishing product advertising.
To ensure a unified brand message, precision planning is crucial. Thus, we provided consulting and advice to Hawken Fishing, including graphic creation, logo editing, and concept development, to promote their fishing products effectively.
Our pre-production process helped establish a clear vision for the video content, enabling us to capture the product’s unique features best. Our attention to detail and thoroughness in pre-production are critical to our success in fishing product advertising.
Production
For production, our team shot a combination of product shots and fishing footage to highlight the Simon line’s unique features in action. Our talented crew and the beautiful locations selected by Hawken Fishing enabled us to capture some amazing footage of the Simon line in use. We were able to effectively showcase the product’s functionality and versatility through our video content, which is a testament to our expertise in fishing product advertising.
Post-Production
Following the completion of filming, we transitioned into post-production where we worked tirelessly to edit the footage and fine-tune the sound design. Our goal was to create a polished and engaging final product that showcased the Simon line in the best possible way. Additionally, we created a series of social media shorts and reels to promote the product on various platforms, including Hawkens’ Instagram and Facebook platform.
YouTube Channel Creation
Pre-Production
As part of our digital content package for Hawken Fishing’s new Simon line, we also created and launched their YouTube channel. We recognized that YouTube is a powerful platform for showcasing fishing gear and building brand awareness, so we worked closely with the Hawken Fishing team to create a channel that would appeal to their target audience. We focused on creating high-quality, informative, and engaging videos that would showcase the Simon line’s features and benefits.
Early Results of our Fishing Product Advertising campaign with Hawken Fishing
After launching the channel, we were thrilled to see that our strategy had paid off. Within just three weeks, Hawken Fishing’s YouTube channel had attracted over 175 followers, thousands of views, and hundreds of likes, shares, and comments. These metrics are a testament to the quality of our video content and our expertise in fishing product advertising. We are confident that Hawken Fishing’s YouTube channel will continue to grow and become a valuable asset in their digital marketing strategy.
